I was born into an “Organic” home, when organic just meant growing your own pesticide free vegetables and rearing livestock… a big change from the 21st Century!

From a young age all I wanted to be was an hair artist. Determined to be the best, I fully immersed myself into training with the brightest talents of the time, most notably Vidal Sassoon and neighbouring London academies, absorbing as much information as possible.

With a loan from the Prince’s Trust in 1993, I opened my salon in the Cotswolds at the age of 23. I brought a city style element to Cotswolds hairdressing, which proved to be exceedingly popular.

In 1999, whilst pregnant with my first child, I had a lightbulb moment. Following a conversation with my midwife I was enlightened to the fact that what I was putting onto my body, in the form of chemical based hair dyes would be passed on to my unborn child.

If this was what I was exposing my body, and my child to, undoubtedly it was also putting my colleagues and clients at risk!

I wanted to show the world how easy, effective and satisfying it is to lead a natural and organic life

thus heralding the beginning of a new era in my career as I rebranded and reopened my now pioneering organic salon in the Cotswolds; the first of it’s kind. As my knowledge and experience of organic products progressed I became frustrated not being able to find pure products I wanted to work with, to get the best out of hair naturally. Then came the big step… I decided to make them myself!

Tabitha James Kraan Organic products came into existence in 2013. After extensive performance testing in the salon with my loyal and devoted clients they were officially launched to the world in April 2015.
We haven’t looked back!